This page explains how 3P Learning Limited and its group entities (3P Learning or we) use cookies and similar technologies on our websites (Websites) and in online products and services we own, operate and/or distribute, including Mathletics, Reading Eggs, Mathseeds, Writing Legends, LiteracyPlanet and Brightpath (Services). It explains what these technologies are and why we use them, and how to contact us with any questions concerning our use of cookies.
What are cookies and similar technologies?
A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the site again, the cookie allows that site to recognise your browser. Cookies perform various tasks, including remembering your preferences, and are an important part of improving your experience of our Websites and Services.
There are three main types of cookies:
- Session cookies: specific to a particular visit and limited to sending session identifiers (random numbers generated by the server) so you do not have to re-enter information when you navigate to a new page or check out. Session cookies are not permanently stored on your device and are deleted when the browser closes;
Persistent cookies: record information about your preferences and are stored in your browser cache or mobile device; and
Third party cookies: placed by someone other than us which may gather data across multiple websites or sessions.
Why do we use cookies?
We use cookies for several reasons, including:
- for technical reasons in order for our Websites and Services to operate;
- to store user preferences and other information to save you time, or tell the web server that you have returned to a specific page;
- to enable functionality and personalisation to provide an improved user experience;
- to track and target the interests of our users (such as parents and/or school teachers and administrators), to help us understand how our Websites are being used or how effective our marketing campaigns are, or to help us customise our Websites for you to deliver customised content and promotions to customers or users whose behaviour indicates that they are interested in a particular subject area;
- third party cookies through our Websites and Services for advertising, analytics and other purposes. This is described in more detail below.
We do not use cookies to engage in behavioural targeting of advertisements to students. We do not use third party cookies in those parts of our Services that are used and accessed by students.
What cookies do we use?
We use the following cookies:
- Essential website cookies. These are cookies that are required for the operation of our Website, Services and the use of their features. The information collected relates to the operation of our Website and Services (e.g. website scripting language and security tokens) and enables us to provide you with the service you have requested. In most cases these are session cookies and are deleted when you close your browser. Some may persist for up to 48 hours to improve the experience for users that log back into the Services within a short period of logging out.
- Analytical / performance cookies. These cookies collect information on how users interact with our site, including any error messages and how you arrived at our website. Information collected by these cookies is used to improve your use of our Website and Services. These cookies expire after a period of inactivity.
- Functionality cookies. These cookies are used to enhance the functionality of our Websites and Services, to improve your user experience and to make your visits more tailored and enjoyable, by remembering the choices you have made when interacting with our websites and online products. In most cases these cookies are persistent cookies and remain stored, in order to recall your preferences, until you clear your cache.
- Advertising cookies. These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. In most cases these cookies expire within 90 days.
Additional information about third party cookies
Some of the third party cookies we use on our Website include:
- Cookies to monitor web traffic and analysis services. We use Google Analytics, one of the most widespread and trusted analytics solutions on the web, to help us understand how you use the site and ways that we can improve your experience. These cookies may track things such as how long you spend on the site and the pages that you visit so we can continue to produce engaging content. All the information these cookies collect is aggregated and therefore anonymous. You can find more information about Google Analytics at the Google Marketing Platform and Google Safeguarding Your Data pages. You can opt out via the Google Analytics opt-out browser add-on.
- Cookies that allow the provision of enhanced functionality and personalisation, such as videos. We use services like Wistia and WalkMe to power some of these features on our Website and in our Services.
- Cookies used for advertising and marketing purposes to promote our Services, including Google AdWords, LinkedIn and Facebook.
We also use Google Ads Customer Match, a feature that allows us to build audience lists for targeted advertising based on our existing customer data. Specifically, we upload hashed (one-way encrypted) customer email addresses to Google Ads via Google’s approved API. Google matches these hashed email addresses against its own user database to identify matching users for the purposes of Smart Bidding, optimised targeting, and enhanced ad matching on our campaigns. The hashing process means that raw personal information is not directly transferred to or readable by Google. This processing relies on consent provided through our Terms & Conditions (for B2C customers). Google Ads collects data daily and generally retains matched audience data for up to 11 years, after which it is no longer accessible via the Google Ads API. We do not use IP-derived location data for geolocation purposes except where technically or legally necessary. You may opt out of personalised advertising through your Google account settings, or by visiting www.google.com/settings/ads. 3P Learning may disable Google Ads Customer Matching at any time.
Other technologies
In addition to cookies, we use some other similar technologies:
Web Beacons: small graphic images included on our website or emails or those of third parties to provide analytics information. We employ a software technology called clear gifs (also known as web beacons or web bugs) that helps us better manage the Website and our electronic communications by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages or in emails and are about the size of the period at the end of this sentence. We use clear gifs or pixels in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns.
IP Addresses
Additionally, when visitors request pages from our Websites and Services, 3P Learning’s servers log the visitor’s internet protocol address (“IP address“). Your IP address, browser type, browser language, and the date and time of your query, enable us to better understand and improve the usability, performance and effectiveness of our websites for purposes of system administration, to infer a visitor’s geographic location, to track the use of our websites, and to identify a visitor when 3P Learning feels it is necessary to enforce compliance with our policies.
How can I manage cookies?
Most internet browsers are set up by default to accept cookies. However, if you want to refuse or delete them, please refer to the help and support area on your browser for instructions on how to block or delete cookies (for example: Internet Explorer, Google Chrome, Mozilla Firefox and Safari). Keep in mind that each browser has a different procedure for managing and configuring cookies. If you use your browser settings to block all cookies (including necessary cookies) you may not be able to access all or parts of our Website and Services, and some functionality may be restricted.
You can also find information about disabling or clearing cookies on most websites, including Facebook, LinkedIn, YouTube and X (formerly Twitter).
You can find more information about cookies, including how to disable them, at www.allaboutcookies.org.
In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit www.youronlinechoices.com.au.
You may opt out by visiting preferences.truste.com or, if located in the European Union, by visiting www.youronlinechoices.eu. Please note this does not opt you out of being served advertising. You may continue to receive generic advertisements.
If you are a resident in the EU:
For more information on managing cookies, please visit www.youronlinechoices.eu, which has further information about behavioural advertising and online privacy.
How often will you update this information?
We may update this page from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this page regularly to stay informed about our use of cookies and related technologies.
The date at the top of this page indicates when it was last updated.
